How negativity bias affects the way we search
Or get it on:
Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast!
- Why do negative headlines get more clicks than positive ones?
- How does negativity bias affect the way we search?
- Why does one piece of negative feedback standout in our minds?
Resources and studies
- Neuroscience of Search: What does brain science tell us about the user?
- Negativity drives online news consumption
- Consuming Negative News Can Make You Less Effective at Work
- How to leverage anthropomorphism for chatbot service interfaces
- Martin E.P. Seligman | Positive Psychology Center
- Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast