Is SearchGPT better than Google?

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Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion.

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Links and resources

• SE Ranking SearchGPT research
• Combined SearchGPT analysis on SEJ
• Sites hit by Google's Helpful Content system tend to have lower ratios of "Brand Authority" to "Domain Authority"
• When robots.txt gets stuck in the middle of your redirects