RIP to continuous scroll and Universal Analytics

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Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries.

Links and resources

• ⁠Previous episode about GA4 key events and attribution⁠⁠ with Dana DiTomaso
• Previous episode about GA4 with Krista Seiden & Simo Ahava
• RIP Universal Analytics
• Prompt injection with Bing
• Bing's index is more important than you think
• AI Overviews only showing for 7% of queries