How to play Google's PPC game with Ashwin Balakrishnan

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Show notes

This week, Jack Chambers-Ward is joined by Ashwin Balakrishnan, Head of Marketing at Optmyzr.

Ashwin joins Jack to discuss:

• How to structure campaigns
• Data inputs and outputs
• Fallout from Google's anti-trust trial
• Auction manipulation
• How to use AI & machine learning in PPC

Follow Ashwin

• Twitter: https://twitter.com/TheCopyTrail
• LinkedIn: https://www.linkedin.com/in/ashwin-balakrishnan/
• Website: https://www.thecopytrail.com