How to play Google's PPC game with Ashwin Balakrishnan

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Show notes

This week, Jack Chambers-Ward is joined by Ashwin Balakrishnan, Head of Marketing at Optmyzr.

Ashwin joins Jack to discuss:

  • How to structure campaigns
  • Data inputs and outputs
  • Fallout from Google's anti-trust trial
  • Auction manipulation
  • How to use AI & machine learning in PPC

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