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In this episode of Search With Candour, host Jack Chambers-Ward discusses the evolving value of backlinks in 2025 with guest Tamara Novitovic from Bazoom.
They explore how link building strategies need to adapt, the impact of AI on SEO, and why backlinks remain crucial. The conversation covers which metrics matter for link-building and future trends that will shape the SEO landscape.
Whether you're reconsidering your link-building strategy or curious about the future of SEO, this episode offers invaluable insights for you!