Digital PR

Build links, grow reach, earn trust

We turn data, brand stories and product launches into national and international news. Reach your audience wherever they are in their journey, by capturing links and coverage from the publications they trust

Gain valuable backlinks

Links are an important part of how search engines understand websites and their relationships across the internet. We will help you gain backlinks from authoritative sources to prove your expertise to search engines.

Grow brand awareness

Increased visibility goes hand-in-hand with building great links. Our targeted campaigns get your brand mentioned on the websites your audience already reads, putting you in front of potential customers and ensuring you show up in the searches they’re making.

Earn audience trust

Establishing audience trust requires a strategic approach that will improve your reputation as an expert in your niche. From landing positive product reviews to placing industry thought leadership interviews, we’ll work hard to cement your brand as a leader in its field.

A smiling woman is at her desk in an office, smiling as she looks towards her computer screen

Shirin Sadr, Digital Marketing Lead, Pauls Cycles
“The value Candour offers pays back ten times over, and they've been fundamental to our growth as a business over the past few years of collaboration.”

Newsjacking

Viral stories are the quickest way to gain visibility online and our fast-acting team will ensure you can react before your competitors. By closely monitoring current news and trends to identify opportunities to react to, we can make your brand an important part of topical news stories.

Two members of the Candour digital pr team sitting together at a desk to discuss some work

Product promotions

Product reviews and recommendations are crucial for increasing brand awareness and credibility for ecommerce sites. By securing your products’ inclusion in reviews, top 10s and ‘best of’ lists, we can build the confidence of potential customers and expand your reach.

Brand PR

Effective brand PR can help you to stand out from competitors in your market. By demonstrating your brand’s voice, approach and direction via success stories, news around topics like growth or rebranding encourage an open dialogue with your target audiences and contribute to building a stronger connection to your audience.

A Candour agency team member sitting that their desk working in the PR team

Our data-led PR process

01

Ideation

The ideation stage is used to identify new topics and concepts for PR assets and reactive activity. These initial concepts are based on commercial focus, client insights and seasonal considerations to ensure we can secure high-quality coverage and backlinks.

02

Research

With the concepts identified, we’ll carry out the research needed to craft a world-class campaign, from deep-dive data analysis to gathering fresh insights and commentary from third-party experts or consumer surveys.

03

Production

Assets for the campaign will be created with the goal of providing unique, expert insight and presenting it in the most accessible way possible. This could include commissioning surveys, conducting interviews and creating media assets e.g; infographics, videos.
Alongside the assets or onsite content, press releases will be created to ensure that each target audience is presented with the most relevant content for their niche.

04

Launch and outreach

Using a combination of existing relationships and research, target lists will be created to maximise the potential of the campaign, ensuring that only highly relevant publications are targeted and the most suitable journalists at each site are identified.
Initial outreach activity is followed up to ensure that publication of content is made as easy as possible for journalists. Campaigns are monitored to ensure that reactive opportunities are secured and the wins and opportunities generated through the campaign are compiled into a report once the outreach activity is completed.

Digital PR case studies

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About us

A not award-winning agency

Candour is a digital agency which places results for our clients over plaudits for us. We will work with you as transparent, frank partners. Our approach embraces feedback and open conversation as a foundation for brilliant work.

Our approach

Team

Values