Branding

Outstanding brands that make you stand out

Effective communication depends on a compelling brand framework. We will help you build the foundations and work with you to create a stunning visual identity.

The Exponential logo on a dark blue gradient background
An advertisement for Rare Bird London featuring a rugged, stylish motorcyclist wearing a black denim jacket, gloves, and a helmet, exuding a bold and adventurous aesthetic.
The 2H logo on a white background
A promotional image for Blooming Artificial, showcasing a stylish interior with artificial plants, a cosy fur-covered chair, and a rustic fireplac.
The What Caused This logo
The Zest Car Rental logo on vibrant green background

Building a versatile brand toolkit

A usable brand system keeps your brand clear, consistent, and adaptable across all platforms.

Our collaborative process starts by establishing the fundamentals such as your vision and values and culminates in the creation of a scalable brand system to keep your brand clear, consistent, and adaptable across all platforms.

The fundamentals

It’s difficult to move forward without a direction. We can help you define who you are, what drives you, and where you’re going.

Brand values

Whether starting from scratch or needing a new set of clothes, we can create a new visual identity that succinctly represents your brand.

Reusable design systems

If you’re lucky enough to have a great brand already, we can help you build on your previous success.

A comprehensive toolkit

We can create brand guidelines to ensure consistency across all communication channels and complete UI design libraries which can be used across your digital platforms.

Mark Salisbury at his desk designing a website on a big computer display at Candour Agency
, CMO, Aventum Group

“Thanks to Candour, we have a collection of websites that we are not only proud of but also confident in their ability to represent our brand effectively.”

Our process

01

Strategy
  • Purpose

  • Values

  • Brand statements

02

Research & brief
  • Competitor landscape research

  • Writing the brief

03

Design
  • Brand concepts

  • Tone of voice

04

Implementation
  • Brand guidelines

  • Application

About us

A not award-winning agency

Candour is a digital agency which places results for our clients over plaudits for us. We will work with you as transparent, frank partners. Our approach embraces feedback and open conversation as a foundation for brilliant work.

Our approach

Team

Values

Sammy Willets, our senior account manager sitting at her desk in a sunlit office, smiling (as always)
The Core Updates logo

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.