Confirmation bias in search

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⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠

Show notes

Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.

  • What are cognitive biases?
  • Social identity theory
  • What is confirmation bias?
  • Can misinformation online make a big impact?
  • Google’s role in the spread of misinformation
  • Contradicting search results depending on the search term
  • Is this also true in other languages?
  • What can we do to combat misinformation and confirmation bias?

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