Confirmation bias in search
Or get it on:
Sponsor:
Show notes
Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.
- What are cognitive biases?
- Social identity theory
- What is confirmation bias?
- Can misinformation online make a big impact?
- Google’s role in the spread of misinformation
- Contradicting search results depending on the search term
- Is this also true in other languages?
- What can we do to combat misinformation and confirmation bias?
Follow Sarah:
Links/resources: