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Jack Chambers-Ward is joined by SEO veteran Noah Learner for an in-depth discussion on the importance of critical thinking in SEO.
Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO.
Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling SkyInc , building data pipelines and even how to communicate important data to clients.