Episode 105: Keyword mapping with Sophie Brannon

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What's in this episode?

In this episode, you will hear Mark Williams-Cook joined by Sophie Brannon from Absolute Digital Media to discuss content mapping, including:

  • What is content mapping and why is it important?

  • What are the common mistakes made with content mapping and keyword research?

  • What tools are agencies using for keyword research and content mapping?

  • Has AI changed and will it change these processes?


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