Google helpful content and the shift away from traditional SEO with Daniel Foley Carter

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This week, we're highlighting one of the fantastic talks from SearchNorwich 12. Daniel Foley Carter has been working in SEO since the days of Yahoo and Altavista and this talk was his first in almost 13 years!

In this episode, Daniel Foley discusses Google's definition of helpful content and how much SEO has changed in his 25+ years of experience. Daniel states that traditional SEO still works in some cases but in the next few years, the SERPs will go through a big shift, the likes of which the industry hasn't seen before.

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