19.02.2024

65 min listen

With & Nate Matherson

Season 3 Episode 7

How to make your content uniquely helpful

⁠Nate Matherson joins Jack Chambers-Ward to discuss how to make your content uniquely helpful in 2024.

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Show notes

⁠Nate Matherson⁠, CEO of Positional and host of the ⁠Optimize Podcast⁠, joins Jack to discuss how to make your content helpful in 2024.

Topics discussed include:

  • How to stand out against AI-generated content

  • How to find unique data sources

  • Why you should include quotes from subject experts

  • How to demonstrate first-hand experience

  • Bring some personality and tone of voice to your writing

  • Targeting long-tail keywords

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.