How to make your content uniquely helpful

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Show notes

⁠Nate Matherson⁠, CEO of Positional and host of the ⁠Optimize Podcast⁠, joins Jack to discuss how to make your content helpful in 2024.

Topics discussed include:

• How to stand out against AI-generated content
• How to find unique data sources
• Why you should include quotes from subject experts
• How to demonstrate first-hand experience
• Bring some personality and tone of voice to your writing
• Targeting long-tail keywords

Links to follow Nate:

• Twitter: https://twitter.com/NateMatherson
• LinkedIn: https://www.linkedin.com/in/natematherson/
• Website: https://www.positional.com/