Key events and attribution on GA4

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Show notes

Dana DiTomaso joins Search With Candour to discuss:

  • What are Key Events?
  • So, what are Conversions in GA4 then?
  • Why did Google make this change?
  • How can one Key Event be attributed in three different ways?
  • User Acquisition vs Traffic Acquisition - what’s the difference?
  • Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
  • What should people actually use for reporting?
  • How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
  • What else should SEOs be measuring?

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