The best local SEO strategies you're probably not doing
Or get it on:
Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation.
Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections.
From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners.
Sponsors
- SE Ranking - Experience the evolution and track AI Overviews with SE Ranking
- AlsoAsked - Track search intent and how it changes over time using AlsoAsked's new Timeline feature
Links to follow Darren
- Darren on LinkedIn
- Whitespark on LinkedIn
- Darren on Threads
- Whitespark
- Whitespark on YouTube
- Darren on Tiktok
Resources
- Whitespark's local search ranking factors
- Do Services in Google Business Profiles Impact Ranking?
- Are Opening Hours a Local Ranking Factor?
- Menu items, busier businesses may be Google local ranking signals
- Google Vision AI
- Website Title Tags and GMB Snippets - Study by Joel Headley
- It's time to enter…the keyword stuff zone