The Dating MBA: When Love Meets Metrics with Lidia Infante
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Show notes
Lidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever. Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation.
- Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals.
- Choosing a North Star: The guiding metric that shapes your strategy.
- Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star.
- Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business.
- Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool).
- How to use these concepts to grow in your career.
Follow Lidia
- Twitter: https://twitter.com/LidiaInfanteM
- LinkedIn: https://www.linkedin.com/in/lidiainfante/
- Website: https://www.lidia-infante.com/
- Intent study: https://www.searchenginejournal.com/how-plural-keywords-impact-search-intent-for-ecommerce/493826/
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SISTRIX TrendWatch October 2023 - https://www.sistrix.com/trends/trendwatch-october-2023/
