The international SEO localisation workflow that works
Or get it on:
Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy.
Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies.
Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localisation right.
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Resources
- Book recommendation: The Culture Map by Erin Meyer
- Maria's blog post: International SEO Workflow: Don't Separate SEO and Translation
- Human-AI collaboration in content creation
- The Nike 'Am I a Bad Person? ad