Unlocking AI Overviews

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In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO.

Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews.

Jack and Tomek also discuss Google’s approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries. Tomek also shares strategies for optimising content for AI overviews.

Resources

1. Ziptie.dev's AI Overview monitor
2. How AI Overviews affect YMYL queries
3. Google provides inaccurate results for finance queries
4. How ZipTie finds 17x more AI Overviews than their competitors

Sponsors

1. Experience the evolution of SE Ranking
2. Try Optmyzr - Made by PPC people, for PPC people

Links to follow Tomek

1. Follow Tomek on LinkedIn
2. Check out Ziptie.dev
3. Tomek’s website
4. Onely
5. Google Search Console Mastery Course