A new AlsoAsked study and self-promotional listicles

Jack Chambers-Ward and Mark Williams-Cook are back in the Candour studio to discuss if People Also Ask questions improve rankings and Google’s recent crackdown on self-promotional listicles.

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Show overview

Mark and Jack discuss a Chris Green study using AlsoAsked API, SERP scraping, and OpenAI to score whether top-20 ranking pages fully/partially answer related People Also Ask questions. Chris found a strong correlation in the top five positions, strongest for commercial/transactional queries and weaker for informational/navigational.

The conversation shifts to geographic personalisation in search and AlsoAsked’s city-based selector, plus upcoming talks referencing regional question differences.

They then cover major traffic losses seen around late January for sites relying on self-promotional “best X” listicles and programmatic comparison pages, noting some core product pages survived while other pages were suppressed.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.