28.07.2025
54 min listen
Season 4 Episode 29
AI search engines are full of spam
Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.
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Show overview
The discussion also covers the abundance of spam in LLMs spam and how they are being manipulated in search. They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.
