06.09.2026

29 min listen

With

Season 4 Episode 87

August 2026 SEO news roundup

Black-and-white portrait of Jack Chambers-Ward smiling, beside text reading

Jack Chambers-Ward hosts a solo episode to recap the biggest SEO and AI search news from August 2026.

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News stories

  1. https://www.euronews.com/my-europe/2026/08/02/ai-generated-label-becomes-mandatory-in-the-eu-for-companies

  2. https://clarity.microsoft.com/blog/branded-non-branded-queries/

  3. https://www.cloudflare.com/press/press-releases/2026/cloudflare-adds-aeo-visibility-dashboard-to-its-aeo-suite-showing-brands-whether-ai-assistants-are-recommending-them/

  4. https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-content

  5. https://www.seroundtable.com/google-search-goto-tracking-41957.html⁠

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.