16.06.2025

75 min listen

With & Dana DiTomaso

Season 4 Episode 23

Avoid these common mistakes in your GA4 setup

Podcast thumbnail for Season 4 Episode 23 of Search with Candour. The title reads 'Avoid these common mistakes in your GA4' next to black & white portrait photos of Dana DiTomaso (the guest) and Jack Chambers-Ward (the host).

Jack Chambers-Ward is joined by Dana DiTomaso to discuss the most common mistakes seen in GA4 setups.

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Show overview

Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.

Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations.

Don't miss the practical insights and tips to enhance your analytics!

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.