Brand is the future of digital PR

Jack Chambers-Ward is joined by Abi Bennetts to discuss the evolution of digital PR, the importance of brand building, and the impact of AI and LLMs on the PR landscape.

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Show overview

Together, Abi and Jack they explore strategies for creating authentic, relevant content and the significance of measuring brand sentiment and awareness.

Abi also shares insights on how startups can leverage digital PR effectively and predicts the integration of digital and traditional PR in the future.

Follow Abi

Launch: https://www.launchpr.co.uk/
LinkedIn: https://www.linkedin.com/in/abibennetts710/

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.