20.10.2025
61 min listen
With Jack Chambers-Ward & Yordan Dimitrov
Season 4 Episode 41
Build your brand or get left behind

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital.
Play this episode
01
Show overview
Yordan and Jack discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape.
If you're curious about how AI is impacting SEO or want tips on optimising your brand’s digital presence, this episode is packed with valuable insights and recommendations.
02
Follow Yordan
Reflect Digital: https://www.reflectdigital.co.uk/
Website: https://yordandim.com/
BioLink: https://yordan.bio.link/
LinkedIn: https://www.linkedin.com/in/dimitrovy/
Bluesky: https://bsky.app/profile/yordan-dimitrov.com
BrightonSEO talk: https://brightonseo.com/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind
