02.11.2026

67 min listen

With & André Pitì

Season 5 Episode 4

Busting AI search myths

YouTube thumbnail for Search with Candour reading

Jack continues season 5 of Search with Candour with André Pitì to bust some of the biggest AI search myths.

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01

Show overview

Topics discussed and myths busted:

  • Why AI visibility metrics are modelled estimates rather than exact numbers.

  • How tools infer AI Overview and AI platform volumes.

  • Why spikes in direct traffic don’t automatically indicate AI traffic.

  • How to investigate direct traffic by URL patterns.

  • Segmenting AI-related signals by geography.

And more!

02

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.