Confirmation bias in search

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠

Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology and biases behind how we search.

• What are cognitive biases?

• Social identity theory

• What is confirmation bias?

• Google’s role in the spread of misinformation

• Contradicting search results depending on the search term

• Is this also true in other languages?

• What can we do to combat misinformation and confirmation bias?

• Twitter: https://x.com/sarah_presch

• LinkedIn: ⁠https://www.linkedin.com/in/sarah-pokorna/

• Website: ⁠https://www.sarahpresch.com/

• Sarah's article: ⁠https://www.dragonmetrics.com/confirmation-bias/

• An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/

• Sarah's previous appearance on Search With Candour: ⁠https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch⁠