Does answering People Also Ask questions improve rankings?

Chris Green joins Search with Candour to share his study on whether answering Google’s “People Also Ask” (PAA) questions correlates with higher organic rankings.

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Key takeaways

Across the top 5 positions, pages that fully answer more PAA questions tend to rank higher.
Commercial and transactional queries show the strongest correlations; navigational and informational queries are weaker.
Beyond page 1, the correlation drops sharply and can even reverse in lower page 2 positions—likely due to small sample sizes and SERP variability.
Answering PAA questions alone isn’t enough to rank well; technical quality, external signals, and user experience still matter.
Covering a wide range of related questions can make content semantically richer, which may support ranking potential.

Follow Chris

Read the article in full: https://alsoasked.com/insights/paa-ranking-correlation
LinkedIn: https://www.linkedin.com/in/chrisgreenseo/
Website: https://www.chris-green.net/

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.