15.07.2024

70 min listen

With & Nikki Pilkington

Season 3 Episode 28

How to fight against SEO gatekeeping and misinformation

Nikki Pilkington joins the Search With Candour podcast to fight back against misinformation and gatekeeping in the SEO industry.

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01

Show notes

Nikki Pilkington has been doing SEO since before Google. Nikki joins Jack Chambers-Ward to discuss why SEO education is so important.

  • How to fight SEO misinformation

  • Educate your clients - don't gatekeep

  • Share and learn from web designers

  • Avoid using SEO jargon

  • Testing and experimenting is a great way to learn

  • Which SEO newsletters to subscribe to

  • Which SEOs to follow on social media

02

Sponsors

⁠This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control.⁠

03

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.