15.07.2024

70 min listen

With & Nikki Pilkington

Season 3 Episode 28

How to fight against SEO gatekeeping and misinformation

Nikki Pilkington joins the Search With Candour podcast to fight back against misinformation and gatekeeping in the SEO industry.

Play this episode

To view this video please update your privacy consent to include 'Experience cookies' Open consent preferences

01

Show notes

Nikki Pilkington has been doing SEO since before Google. Nikki joins Jack Chambers-Ward to discuss why SEO education is so important.

  • How to fight SEO misinformation

  • Educate your clients - don't gatekeep

  • Share and learn from web designers

  • Avoid using SEO jargon

  • Testing and experimenting is a great way to learn

  • Which SEO newsletters to subscribe to

  • Which SEOs to follow on social media

The Core Updates logo

Weekly SEO updates you need to know about. Sign up for news, tips, exclusive offers and bonus content.

Sign up
Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.