Google’s consensus score, the value of technical SEO and traffic depreciation

Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines. They also address the value of technical SEO, especially for small businesses, and explore the concept of traffic depreciation when SEO efforts stop.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.