How businesses can optimise for AI search

Discover strategies and insights on increasing visibility in the age of AI, if “chunking” your content works, and the future of e-commerce and agentic commerce.

• Website: https://trymeridian.com/

• LinkedIn: https://www.linkedin.com/in/alex-dees

Jack and Alex examined whether traditional search engine optimisation (SEO) remains valuable.

Despite concerns about declining website visits, both agreed that SEO is more crucial than ever.

As AI "funnels" consumers toward products, ensuring that AI platforms recognise and recommend a brand becomes paramount.

The conversation turned to strategies for adapting online content to AI search parameters.

Alex favours answering user questions over specific keywords, underscoring the importance of having a comprehensive online presence.

This involves not only optimising web content but ensuring AI citation through trusted sources, thus signalling expertise and reliability.

Ecommerce businesses are experiencing significant impacts from AI search, leading to a focus on providing clean, structured data.

Users are beginning to expect AI to assist in every stage of their shopping journey, from discovery to checkout.

The discussion covered how businesses could capitalise on this trend by improving data structure and enhancing product visibility within AI-driven search environments.

Alex noted the rising importance of video content in establishing brand authority.

Platforms like YouTube remain trusted AI data sources, making video a pivotal element in comprehensive SEO strategies.

The podcast concluded with some actionable insights:

• Businesses should identify and target the key questions their audience is asking.

• Embrace broader visibility strategies, not just focusing on immediate data metrics but ensuring a holistic online presence.

• Leverage free tools like Google Search Console and Bing Webmaster Tools to enhance understanding of existing traffic and content performance.