01.07.2024
55 min listen
With Jack Chambers-Ward & Simon Lesser
Season 3 Episode 26
How do SEO tools work

Simon Lesser and Jack Chambers-Ward discuss the behind the scenes of SEO tools.
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01
Show notes
Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behind the scenes of how SEO tools work.
What data from SEO tools actually means
What customers want vs what customers need
Why so many SEOs use tools
The importance of listening to your audience
What goes into making important decisions
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