01.07.2024

55 min listen

With & Simon Lesser

Season 3 Episode 26

How do SEO tools work

Simon Lesser and Jack Chambers-Ward discuss the behind the scenes of SEO tools.

01

Show notes

Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behind the scenes of how SEO tools work.

  • What data from SEO tools actually means

  • What customers want vs what customers need

  • Why so many SEOs use tools

  • The importance of listening to your audience

  • What goes into making important decisions

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.