How important is schema for AI search engines

Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.

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Show overview

The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.

Follow Jarno

Jarno’s website: https://invisiblegraph.com/
LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/
Bluesky: https://bsky.app/profile/jarnovandriel.bsky.social

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.