How to balance UX and SEO

A thumbnail for Search with Candour. The title reads 'You should always factor UX into your SEO strategies' next to black & white headshots of Ian Ferguson (the guest) and Jack Chambers-Ward (the host).

In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between UX and SEO.

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Show overview

They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create valuable content that serves both users and search engines.

The episode also touches on practical tips for improving UX, managing client expectations, and the future of SEO in an AI-driven landscape.

Follow Ian

Website: https://ferguseo.com/
Ian on LinkedIn: https://www.linkedin.com/in/ianjferguson/
Ian on Bluesky: https://bsky.app/profile/ferguseo.com
SEO TLDR Newsletter: https://seotldr.substack.com/

Ian's recommendations

How do grocery store layouts influence shopping? https://www.youtube.com/watch?v=skKu1CSrKsQ
Microsoft Clarity - https://clarity.microsoft.com/
Hotjar - https://www.hotjar.com/
The User is Drunk - https://theuserisdrunk.com/
Ali Abdaal’s Feel Good Productivity - https://aliabdaal.com/feel-good-productivity/