08.09.2025

63 min listen

With & Matt Cayless

Season 4 Episode 35

How to build brand authority with digital PR

Podcast thumbnail for Search with Candour - season 4 episode 35. The title reads 'What is brand authority and why does it matter for SEO?' and included black & white headshots of Matt Cayless (the guest) and Jack Chambers-Ward (the host).

In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.

Play this episode

To view this video please update your privacy consent to include 'Experience cookies' Open consent preferences

Listen on:

01

Show overview

Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.

Topics covered include:

  • What is brand authority, and why does it matter?

  • The evolving role of digital PR in SEO

  • Measuring brand authority: what really moves the needle?

  • The impact of AI, LLMs, and changing search behaviours

  • Building trust, credibility, and visibility in your niche

  • The future of link building and branded mentions

  • Attribution challenges in the age of GA4 and zero-click searches

  • Actionable tips for getting started with digital PR and audience research

  • Recommended tools, resources, and where to find Matt online

02

Follow Matt

The Core Updates logo

Weekly SEO updates you need to know about. Sign up for news, tips, exclusive offers and bonus content.

Sign up
Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.