17.06.2024

62 min listen

With & Shaunda Necole

Season 3 Episode 24

How to build topical authority

Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches.

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Show notes

Author, blogger and entrepeneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches.

  • How to prove yourself as a topical authority to Google

  • Why podcasts are good in proving your authenticity and authority

  • Hidden gem sources of authority

  • How to speak Google's "love language"

  • How to build your knowledge panel

  • How to build trust with your audience

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.