How to demonstrate the value of SEO

A title card for an episode of the Search with Candour podcast. The title is 'The opportunity cost of SEO' alongside black & white portraits of Ramon Eijkemans and Jack Chambers-Ward

Jack Chambers-Ward is joined by Ramon Eijkemans to discuss how to calculate the value of SEO traffic and if SEO needs rebranding.

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Show overview

They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.

Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic.

They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!

Follow Ramon

Website: https://eikhart.com/
LinkedIn: https://www.linkedin.com/in/ramoneijkemans/
Bluesky: https://bsky.app/profile/eikhart.com

Ramon's recommendations

Mistral: https://mistral.ai/
Self help Singh: https://www.youtube.com/@selfhelpsingh
Jack’s MMA fight for charity: https://justgiving.com/page/jack-chambers-ward