How to map user journeys

Grace Frohlich and Jack Chambers-Ward, Search with Candour 14

Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to create user journey maps and understand customer paths in search.

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Show overview

Grace shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies.

Follow Grace

Check out Brainlabs
Follow Grace on LinkedIn
Grace's article on Wix
Grace's Whiteboard Friday
Grace's talk at BrightonSEO

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.