23.10.2023
57 min listen
With Jack Chambers-Ward & Ashwin Balakrishnan
Season 2 Episode 92
How to play Google’s PPC game with Ashwin Balakrishnan
Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams.
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Show notes
This week, Jack Chambers-Ward is joined by Ashwin Balakrishnan, Head of Marketing at Optmyzr.
Ashwin joins Jack to discuss:
How to structure campaigns
Data inputs and outputs
Fallout from Google's anti-trust trial
Auction manipulation
How to use AI & machine learning in PPC
