23.10.2023

57 min listen

With & Ashwin Balakrishnan

Season 2 Episode 92

How to play Google’s PPC game with Ashwin Balakrishnan

Podcast cover art featuring black and white photos of Jack Chambers-Ward and Ashwin Balakrishnan

Ashwin Balakrishnan⁠, Head of Marketing at ⁠Optmyzr⁠, joins ⁠Jack Chambers-Ward⁠ to discuss why resisting Google will end in failure for PPC teams.

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Show notes

This week, Jack Chambers-Ward is joined by Ashwin Balakrishnan, Head of Marketing at Optmyzr.

Ashwin joins Jack to discuss:

  • How to structure campaigns

  • Data inputs and outputs

  • Fallout from Google's anti-trust trial

  • Auction manipulation

  • How to use AI & machine learning in PPC

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.