Work
Services

A proven track record of beautifully effective websites and campaigns.
About

Get to know the Candour team, how we work together and the latest updates from the studio.
Podcast
Contact

12.07.2026

68 min listen

With Jack Chambers-Ward & Léo Poitevin

Season 4 Episode 79

How to rank in ChatGPT and AI search using listicles

Podcast thumbnail with a bright pink background. On the left, bold black text reads

Léo Poitevin joins Search with Candour to discuss why your competitors may be recommended in ChatGPT and other AI search tools while you are not.

Play this episode

To view this video please update your privacy consent to include 'Experience cookies' Open consent preferences

Listen on:

01

Show overview

Topics discussed:

Why AI search engines are easier to manipulate than Google.
How to identify competitors in AI search.
How to build trust signals for AI search.
How to use listicles and guest posts to rank in AI search.
The risks of self-promotional listicles.

02

Follow Léo

Astrak Agency: https://astrak.agency/en/
LinkedIn: https://www.linkedin.com/in/leo-poitevin/
YouTube: https://www.youtube.com/@leopoitevin

Weekly SEO updates you need to know about. Sign up for news, tips, exclusive offers and bonus content.

Sign up

Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.