How to translate SEO problems to web designers

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Laura Iancu joins Search with Candour to talk about the growing crossover between SEO and UX and how we should all thinking about “search experience optimisation” (SXO) instead of traditional SEO.

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Show overview

Laura Iancu joins Search with Candour to talk about the growing crossover between SEO and UX and how we should all thinking about 'Search Experience Optimisation' (SXO) instead of traditional SEO.

Laura explains how measuring behaviour with heatmaps and A/B tests can justify regular collaboration with design teams, why SEOs should avoid jargon and use show-and-tell examples (like mobile layout shifts), and how conversation cadence depends on shipping frequency and project importance.

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