Key events and attribution on GA4

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Dana DiTomaso, Founder and Lead Instructor from KP Playbook, joins Jack on Search With Candour to discuss:

• What are Key Events?

• So, what are Conversions in GA4 then?

• Why did Google make this change?

• How can one Key Event be attributed in three different ways?

• User Acquisition vs Traffic Acquisition - what’s the difference?

• Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?

• What should people actually use for reporting?

• How can SEOs ensure our hard-earned traffic gets attributed to the right channel?

• What else should SEOs be measuring?

• LinkedIn - https://www.linkedin.com/in/dditomaso/⁠

• Website - https://kpplaybook.com⁠

• New GA4 course - https://kpplaybook.com/google-analytics-4-course/⁠

• Attribution: conversions vs key events in GA4 - https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/⁠

• KP Playbook on Youtube - https://www.youtube.com/@kp_playbook