Keyword research & content strategy for social media SEO

A YouTube video thumbnail banner with a bright pink background. On the left, bold dark text reads

Annie-Mai Hodge, founder of Girl Power Marketing and creator of the Social Tea newsletter, makes her triumphant return to Search with Candour to discuss how to do SEO for social media.

Play this episode

To view this video please update your privacy consent to include 'Experience cookies' Open consent preferences

Listen on:

Show overview

Annie-Mai explains practical keyword research for social using tools such as TikTok Creator Search Insights and AlsoAsked, and existing SEO tools, then consolidating ideas into a simple spreadsheet and testing performance via platform analytics.

They cover everything from captions, on-screen text, audio, and profiles without keyword stuffing; how to choose channels and formats by researching native results, spotting content gaps, and repurposing across platforms; and why posting time matters less than you may think.

Follow Annie-Mai

Girl Power Marketing: https://www.girlpowermarketing.co.uk/
Social media SEO workbook: https://offers.hubspot.com/view/social-media-seo-workbook
The Social Media Tea: https://www.girlpowermarketing.co.uk/newsletter
LinkedIn: https://www.linkedin.com/in/anniemaihodge/
Instagram: https://www.instagram.com/girlpowermarketing/