May 2026 SEO news recap: Google I/O and AI traffic in GA4

Jack Chambers-Ward hosts a solo episode to recap the biggest SEO news from May 2026, including Google IO, AI traffic reporting in GA4 and the May 2026 core update.

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News stories

https://blog.google/products-and-platforms/products/search/explore-web-generative-ai-search/⁠
⁠https://www.linkedin.com/feed/update/urn:li:activity:7458539598885867520/⁠
⁠https://developers.google.com/search/docs/fundamentals/ai-optimization-guide⁠
⁠https://support.google.com/analytics/answer/9164320?hl=en#05132026⁠
⁠https://blog.google/products-and-platforms/products/search/search-io-2026/⁠
⁠https://blog.google/products-and-platforms/products/shopping/google-shopping-cart/⁠
⁠https://status.search.google.com/incidents/wdAXJk6LRRihEjpzEeWE⁠
⁠https://www.sistrix.com/blog/may-2026-core-update-visibility-analysis-and-data-updates/

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.