03.11.2025

53 min listen

With & Egor Golovin

Season 4 Episode 43

MUVERA and the future of backlinks

A podcast thumbnail for Season 4 Episode 43 of the Search with Candour podcast. The title reads 'What MUVERA means for your backlinks' with the name of the guest, Egor Golovin, below it. There are two black and white portrait photos of Egor and Jack Chambers-Ward.

In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla.

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01

Show overview

Jack and Egor explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw volume.

Egor shares his insights on current and future link building strategies, the role of AI-generated content, the significance of brand mentions, and the gradual shift towards more complex backlink strategies.

Whether you're a seasoned SEO professional or new to digital marketing, this conversation offers valuable insights for refining your link building approach in the evolving digital landscape.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.