Optimising content for LLMs

Irina has an extensive background in digital marketing (and even worked at CERN on the Large Hadron Collider!), and offers valuable insights into optimising content for AI search and the future landscape of SEO.

They discuss topics like the importance of authentic content, brand mentions, and the potential decline of traditional link-building in the evolving digital marketing space.

Tune in for a thought-provoking conversation packed with expert advice and practical tips for staying ahead in the rapidly changing world of SEO.

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