03.06.2024

64 min listen

With & Jonas Sickler

Season 3 Episode 22

Owned asset optimisation

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.

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Show notes

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.

Listen to this podcast if you want to know:

  • What is owned asset optimisation?

  • What are owned assets?

  • Are there different types of owned assets?

  • How do you optimise them?

  • What is reception marketing?

  • How do these strategies differ from “SEO” and “traditional digital marketing”?

  • What's the difference between the PESO vs MACH-6 models?

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.