03.06.2024
64 min listen
With Jack Chambers-Ward & Jonas Sickler
Season 3 Episode 22
Owned asset optimisation

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.
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Show notes
Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.
Listen to this podcast if you want to know:
What is owned asset optimisation?
What are owned assets?
Are there different types of owned assets?
How do you optimise them?
What is reception marketing?
How do these strategies differ from “SEO” and “traditional digital marketing”?
What's the difference between the PESO vs MACH-6 models?