Personas for AI keyword research

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01

Show overview

Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking.

Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagements.

02

Links

Search ‘n’ Stuff conference: https://searchnstuff.co.uk/conferences/search-n-stuff-antalya-conference-2025/
International Search Summit: https://events.transperfectdigital.com/international-search-summit/
Personas for AI search: https://searchengineland.com/seo-personas-ai-search-461343
Google search drops num100 parameter: https://www.seroundtable.com/google-search-drops-100-results-parameter-40097.html
Jack’s brightonSEO talk: https://brightonseo.com/events/october-2025/talks/the-future-of-content-with-zero-clicks
Sponsor Jack’s charity MMA fight: https://justgiving.com/page/jack-chambers-ward