SearchNorwich highlights from Martin Splitt and Crystal Carter

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Jack Chambers-Ward shares a special episode of Search With Candour highlighting two talks from SearchNorwich 18 ahead of the first ‪SearchNorwich‬XL conference on 24 September 2026.

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Show overview

In the first talk, Crystal Carter (Wix) discusses using AI tools for “actual intelligence” in SEO by emphasizing human experience, real examples, and opinion, noting forum visibility (e.g., Reddit) and practical ways to add EEAT-style signals, primary-source content, and social proof while using tools like transcribers, image enhancers, and NotebookLM.

In the second talk, Martin Splitt (Google) presents “Maybe it isn’t JavaScript,” explaining that many indexing issues blamed on JavaScript are actually caused by blocked resources (e.g., robots.txt blocking APIs), caching/CDN behaviour, or incorrect status codes in SPAs, and recommends using Search Console and rendered HTML to diagnose problems.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.