13.09.2026

50 min listen

With , & Seb Atkinson

Season 4 Episode 88

SearchNorwich talks - Automating SEO tasks and Google exploit insights

Black-and-white portraits of Mark Williams-Cook and Seb Atkinson alongside text reading

Jack Chambers-Ward previews SearchNorwichXL and shares two talks from past SearchNorwich events by Seb Atkinson and Mark Williams-Cook.

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01

Show overview

First, Seb Atkinson shows how ChatGPT’s Code Interpreter is the cheat code you need to start automating SEO tasks and improve your data analysis abilities using Python - no prior coding skills required!
Seb discusses the kinds of SEO activities you can automate with Python and how to use ChatGPT to get started, including what tools to use, example projects and prompts, how to resolve errors, and how to use ChatGPT to develop your own coding skills.

Second, Mark Williams-Cook from Search Norwich 19, explains why using conceptual models is doing "advanced SEO" and what he learned from the Google exploit he discovered in 2023. Also, Mark describes how SEO is just like the video Theme Park (yes, seriously).

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.