SEO strategies that make money

In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.

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Show overview

The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.

Ben shares his insights on creating revenue-driving strategies and the importance of client communication in achieving long-term success.

Follow Ben

Spicy Margarita: https://www.spicymargarita.co/
How the f*ck: https://www.thefxck.com/
LinkedIn: https://www.linkedin.com/in/benjamingoodey/⁠

Resources

https://marketingcyborg.com/p/the-lema-framework-how-anyone-can
https://withcandour.co.uk/podcast/how-to-create-content-that-stands-out-with-lily-ugbaja
https://seo.thefxck.com/interviews/product-positioning-april-dunford/
https://seotesting.com
https://www.goodreads.com/book/show/221251872-when-the-cranes-fly-south