Storytelling in marketing

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Amy Doherty, Marketing Manager at Fidelity Fulfilment,⁠ joins Jack Chambers-Ward on this week's Search With Candour to discuss the power of storytelling in marketing.

- How to add emotion to your marketing and advertising

- How storytelling helps you relate to your audience

- How to use both analytical and creative skills in marketing

- How to use story structures to make your reports and presentations better